Data Analytics
Unlock Insights with Data Analytics & Performance Analysis
In today’s digital landscape, making informed decisions is paramount to success, and that’s where data analytics comes into play. At Web Marketing Matters, we understand that data isn’t just numbers; it’s a powerful tool that can drive your website and SEO strategy forward. By leveraging data analytics, we provide insights that help optimise your online presence, from enhancing user experience to improving your SEO rankings. Our proficiency in Google Analytics and Google Search Console allows us to gather valuable data that informs our strategies and helps track performance effectively.
Data analytics is integral to our reporting, ensuring you understand how your website is performing and where improvements can be made. In addition to Google’s tools, we utilise a range of advanced SEO tools, including SEMrush, for comprehensive website tracking and auditing. This multifaceted approach ensures that we leave no stone unturned in optimising your digital strategy and achieving your business objectives.
"David stepped in at a tricky time to cover a gap in leadership in our performance analysis function. His awareness of Google Analytics and his understanding of the wider performance analysis space helped to get us ready for GA4 migration across our digital estate. He also contributed to our data community via his insight and experience with data."
Anthony Coyne
Head of Data Science - The Department for Business & Trade
Data Analytics Supporting Services
Google Analytics Set Up and Integration
I provide Google Analytics set up and integration services, ensuring that you capture the right data from the start. This includes custom tracking configurations to align with your specific business goals.
Privacy and Cookie Best Practice Consultancy
Navigating privacy regulations can be challenging. I offer website privacy and cookie best practice consultancy. I also work with trusted third-party Data Protection Officers (DPOs) for clients seeking deeper GDPR auditing and compliance strategies.
Website Performance Analytics
Understanding your website’s performance is essential for optimising user experience and SEO efforts. I provide detailed website performance analytics that assess loading times, bounce rates, and other key metrics, giving you actionable insights to enhance your site.
Conversion Rate Optimisation (CRO) Analysis
To maximise the effectiveness of your website, I also offer Conversion Rate Optimisation (CRO) analysis. This involves evaluating user behaviour and making data-driven recommendations to increase conversions, ensuring that your site not only attracts visitors but also converts them into loyal customers.
Data Analytics & Performance Analysis FAQs
Data analytics involves analysing data from your website and digital channels to identify patterns, trends, and opportunities for improvement. It helps businesses make informed decisions, optimise performance, and increase ROI by understanding user behaviour and the effectiveness of marketing strategies.
Data analytics is crucial for tracking the performance of your SEO campaigns. By using tools like Google Analytics and Google Search Console, I can monitor keyword rankings, organic traffic, bounce rates, and conversion rates. This data helps fine-tune your SEO strategy to achieve better search engine visibility and higher conversions.
I use a combination of industry-leading tools such as Google Analytics, Google Search Console, and SEMrush for advanced tracking, auditing, and performance analysis. These tools provide valuable insights into your website’s traffic, user behaviour, and SEO performance.
For larger, enterprise clients, I also have experience with Big Query and Google Analytics 360, offering deeper insights and handling large-scale data more efficiently.
I use a combination of industry-leading tools such as Google Analytics, Google Search Console, and SEMrush for advanced tracking, auditing, and performance analysis. These tools provide valuable insights into your website’s traffic, user behaviour, and SEO performance.
For larger, enterprise clients, I also have experience with Big Query and Google Analytics 360, offering deeper insights and handling large-scale data more efficiently.
Yes, I can handle the setup and integration of Google Analytics for your website, ensuring everything is configured correctly for tracking key metrics such as user engagement, goal completions, and conversions. I can also set up internal traffic filtering.
By analysing data, I can identify areas where your website may be underperforming, such as slow page load times, high bounce rates, or low conversion rates. From there, we can implement improvements to increase user engagement and overall website performance.
By analysing data, I can identify areas where your website may be underperforming, such as slow page load times, high bounce rates, or low conversion rates. From there, we can implement improvements to increase user engagement and overall website performance.
I provide detailed reports tailored to your business goals, including insights on traffic sources, user behaviour, keyword performance, and conversion tracking. These reports help you understand what’s working and where adjustments can be made for better results.
I provide detailed reports tailored to your business goals, including insights on traffic sources, user behaviour, keyword performance, and conversion tracking. These reports help you understand what’s working and where adjustments can be made for better results.
Yes, I offer consultancy on GDPR best practices and cookie compliance. If you need deeper auditing, I work with third-party Data Protection Officers (DPOs) to ensure your website meets the necessary legal requirements for data protection.
Yes, I provide training for businesses looking to gain a better understanding of data analytics tools like Google Analytics and Search Console. This empowers your team to track performance and make data-driven decisions independently.