SEO Services
SEO That Drives Results Without the Jargon
Search Engine Optimisation (SEO) is the art of driving online traffic from search engines’ organic results pages. We won’t blind you with science or pretend SEO is some kind of wizardry—it’s about taking the right steps to give your website the best chance of ranking well for your desired search terms. At Web Marketing Matters, I focus on making sure your business succeeds by using tried-and-tested techniques that deliver real results.
SEO is constantly evolving. For instance, Google frequently tweaks its algorithms to deliver better search results to its users. I stay on top of these trends to keep your website ahead of the curve, ensuring the ongoing success of your business. Plus, I don’t just do the work for you—I take you on the SEO journey, helping you understand every step of the process. I also offer SEO training to empower your team to create content the right way from the start.
"David commits time and energy into learning the "nitty gritty" detail of your organisation and this is a quality that stands him in good stead. He demonstrated an excellent knowledge base on all things SEO".
Jonathan Collard
Owner - Tripudio Telecom
SEO Services
On-Page SEO
On-page SEO is all about optimising your website’s content, meta tags, and internal structure to help search engines understand your site better.
I ensure every element, from headers to keywords, is crafted to enhance user experience and search visibility.
Local SEO
I love working with local businesses. If your business serves a local market, then local SEO is essential.
I’ll help you rank higher for searches in your area (and surrounding areas), optimising everything from Google My Business profiles to localised content, so customers can easily find you.
Technical SEO
Technical SEO is the foundation that ensures search engines can crawl, index, and understand your website properly.
I leave no stone unturned when it comes to optimising your site’s performance—whether it’s improving site speed, ensuring mobile-friendliness, or fixing crawlability issues. By addressing these critical aspects, I’ll make sure your website is technically sound, setting you up for long-term success in search rankings.
Website Migrations
Website migrations are a complex process, but they don’t have to be stressful. With years of experience in this area, website migrations are my specialty.
I handle everything from URL redirection to ensuring no ranking opportunities are lost in the process. I take a meticulous, data-driven approach to tracking rankings, auditing performance, and overseeing the entire migration process to ensure a smooth transition with minimal disruption.
Off-Page SEO
Off-page SEO is all about building your website’s authority and trust in the eyes of search engines, primarily through link building.
However, this is an area of SEO that often attracts spammy tactics—the kind of shortcuts that can do more harm than good, such as buying 100 backlinks from Fiverr.
I approach off-page SEO as a form of digital PR. Building links is about earning high-quality backlinks from reputable sources and doing so sustainably. My method involves sensible outreach, fostering relationships with credible websites and ensuring your site gains the authority it needs without cutting corners.
SEO Consultancy
If your team is looking for SEO expertise or you need help bridging an experience gap, I offer tailored SEO consultancy services. I’ve worked with a number of clients and fellow digital agencies, providing expert guidance to enhance their SEO efforts, whether it’s ongoing strategy development or tackling specific challenges like website migrations.
I pride myself on becoming an extension of your team, offering hands-on support and ensuring we work collaboratively toward your goals. From in-depth SEO audits to actionable strategies, I’m here to fill those gaps and help you and your clients achieve lasting success.
SEO FAQs
SEO is a long-term strategy, and results can vary depending on your industry, competition, and the current state of your website. Typically, you may start seeing noticeable improvements in 3-6 months, but for highly competitive markets, it can take longer. I personally like to work on SEO campaigns spanning 8-12 months, which often yield the best results.
The cost of SEO depends on your specific needs and goals. Monthly retainers can start from £400 + VAT, which really is the minimum monthly amount you should look to spend to generate good, legitmate, lasting results. More competitive industries and larger-scale projects may require a more significant investment. I’ll provide a tailored quote based on a detailed discussion of your requirements.
No, I don’t guarantee position 1 rankings, and no ethical SEO professional should. Unfortunately, SEO has become an industry swamped with crooks and anyone offering
“Guaranteed Results” is a huge red flag.
Search engine rankings depend on many factors, including competition, search engine algorithm updates, and user behaviour. My focus is on using best practices to improve your website’s visibility and drive relevant traffic over time. While of course I aim for top positions, I prioritise sustainable, long-term results over quick, risky tactics.
On-page SEO refers to optimising elements on your website, like content, meta tags, and internal links, to improve search engine rankings. Off-page SEO involves external factors like building high-quality backlinks and improving your website’s overall online authority (also known as Domain Authority).
Yes, I specialise in local SEO to help businesses improve their visibility in local search results. This includes optimising your Google Business Profile, local citations and making sure your website appears for relevant local search terms. I find that local SEO project rather rewarding.
Technical SEO involves optimising your website’s infrastructure to ensure it meets the latest search engine standards. This includes improving site speed, fixing broken links, optimising URL structure, and making sure your website is mobile-friendly. I also specialise in website migrations, ensuring seamless transitions with no negative impact on your search rankings.
Absolutely! Website migrations are a specialty of mine. Whether you’re moving to a new domain, rebranding, or merging websites, I’ll handle everything from 301 redirects to rank tracking, ensuring your SEO remains intact throughout the process.
I focus on building high-quality, relevant backlinks through ethical, sustainable strategies. This includes digital PR, guest posting, and outreach to relevant websites in your industry. I steer clear of black hat tactics like buying backlinks, which can harm your rankings.
Yes, I offer SEO consultancy services to fill expertise gaps for agencies and businesses. I can also provide training to your team, empowering them with the knowledge and tools they need to manage SEO and content generation effectively.